Pudgy Penguins has launched Pudgy Toys 🐧, their mass-market, community-licensed IP products on Amazon. 🛍️ Why is this important? We believe that this funnel sets a clear ‘one-size fits all’ blueprint for any web2 or web3 brand building in the space. 🗺️ By reading this article, you will take away some valuable and actionable insights about community building and brand awareness in web3. Pudgy Penguins have nailed this aspect because they understand fundamentally that community is King!